The plus sign in the logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition. The high calibre of the brand has been repeatedly recognised.
Tissot has been named Official Timekeeper and Partner of many disciplines, including, basketball with the NBA, FIBA and CBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and rugby with the RBS 6 Nations Championship, TOP14, the European Rugby Champions and Challenge Cups. It is also the Official Timekeeper of the World Championships of fencing and ice hockey and of the AFL.
Tissot, founded mid-nineteenth century in a small town in Le Locle, one of the cradles of Swiss watchmaking, has a rich and fascinating history.
On July 1st, 1853, Charles-Félicien Tissot, fitter of gold cases, founded the comptoir Ch. Félicien Tissot & Fils, with his son Charles-Emile Tissot, a watchmaker. At that time, Tissot works as a comptoir d’établissage, which consists of a network of independent workers who are highly specialised and who produce the different watch parts at home, that are further assembled and sold at the comptoir. Back then, Tissot timepieces are pocket watches, luxurious pendant watches or complication watches, destined mainly for the United States, which is the first market. Then, Russia becomes the main outlet of the brand.
At the end of 1917, the limited company Chs. Tissot & Fils SA is created and becomes a manufacture with the introduction of movement-blanks production, which it will remain for decades. Before long, the company strengthens its presence worldwide.
In 1930, Tissot and Omega merge to form the first Swiss watchmaking association, the SSIH (Société Suisse pour l’Industrie Horlogère).
By the 1970s the Swiss watchmaking industries is seriously affected by the crisis, which arose from the arrival of the quartz. In 1983, Nicolas G. Hayek who is mandated to audit the watchmaking sector, recommends the merger of the main groups of watchmakers at the time: the SSIH (mainly Tissot and Omega) and ASUAG (holding regrouping the manufacturers of movement and component blanks). The group called SMH (Swiss Corporation for Microelectronics and Watchmaking Industries Ltd.) becomes The Swatch Group in 1998. From 1996, the management of Tissot is entrusted to François Thiébaud.