The watch that never stops, wherever you are.
Inventing a technology to ensure a watch that never stops anywhere in the world was one of the challenges for CITIZEN. In 1976, they invented the world’s first light-powered analog quartz watch that runs using only light as a power source. This technology, now known as “Eco-Drive,” can generate power from any light source, artificial, natural and even dim light to keep watches running without ever replacing batteries.

ECO-DRIVE : HOW IT WORKS

Converts any light into energy | Energy is stored in a power cell | Enough energy is stored to power most watches for at least 6 months, even in the dark.

POWERED BY LIGHT. ANY LIGHT.

A WATCH THAT NEVER NEEDS A BATTERY.

Citizen, a trusted name and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.

Citizen’s diverse portfolio of high-performance and eco-mindful watches is accessibly priced and ranges from professional-grade, sport-inspired designs with advanced functions to sophisticated, timeless silhouettes that are beautiful as well as collectible.